DataSynapse Appoints Two New Sales Directors to Drive Revenues in the UK and Nordics

DataSynapse Appoints Two New Sales Directors to Drive Revenues in the UK and Nordics

LONDON · December 13, 2006 · DataSynapse, a global provider of application virtualization software, has made two senior sales appointments to drive the adoption of application virtualization technology in the UK and Nordics.

In a newly created position, Martin James has been appointed as general markets sales director to support the firm's rapidly expanding business in the telecommunications, media, manufacturing and energy industries. Christopher Nathan has been promoted within the company to financial services sales director to strengthen DataSynapse's leadership position in the financial services industry and build on its continued growth in Europe.

Both James and Nathan will focus primarily on business development in the UK and Nordics and will report into Willy Ross, DataSynapse's managing director of Europe, Middle East and Africa (EMEA).

"We are seeing a tremendous demand in both traditional financial and non-financial industries for virtualization technology that can drive improved performance, while lowering costs," said Ross. "Martin's extensive experience and proven track record in software sales and services combined with Christopher's strong experience in capital markets will enable us to continue our strong momentum in these key European regions."

James comes to DataSynapse from OpenPages, a governance, risk and compliance management firm. Working as the first European employee in the role of regional director for EMEA, James was responsible for opening its UK, French and German offices. In 2002, James worked as EMEA sales director for Sonic Software, responsible for building the company's European sales team. James has also held senior sales and marketing positions at eXcelon Corporation, Candle Corporation and Computer Associates.

"DataSynapse is leading the industry in terms of its innovative approach to application virtualization and I am honored to be part of such a dynamic and growing organization," said James. "I'm excited to be part of the team that is helping enterprises leverage a real-time infrastructure to optimize their IT operations."

Newly promoted Nathan has worked with DataSynapse for three years and has been highly instrumental in growing DataSynapse's financial services client base. Nathan has over 15 years experience in capital markets and joined DataSynapse from Pinnacor (now Dow Jones) in 2003 where he worked as vice president and general manager in EMEA. Nathan has had postings in Hong Kong, New York, Paris and London, spending five years working for Bankers Trust spin-off BankStat, providing risk management solutions to global financial institutions. Nathan has also held several senior sales and management positions within Thomson Financial.

"I'm excited to continue being part of such a successful technology company that enjoys an incredible reputation throughout Europe," said Nathan. "DataSynapse's innovative software solutions create a more agile and responsive IT infrastructure that enables our clients to realize maximum business value. Our proven domain expertise in the financial services markets in Europe will enable us to continue our sharp business growth in the region."

Since its inception in 2001, DataSynapse's business expansion has been enabled by its annual revenue growth, which has more than doubled year upon year. In 2005, the firm finished the year with more than €20 million in sales and responded to intensified market demand by opening new offices in Frankfurt, Milan and South Africa. To support its tremendous growth and maintain superior client service, the company increased global headcount by 40 per cent, reinforcing its market leadership position.

DataSynapse is a world leader in dynamic application service management software for the always on, always responsive data center. The DataSynapse platform is used by leading organizations to deliver, manage, and optimize scalable enterprise-class application services. DataSynapse provides a standardized, automated approach to configuring, activating and scaling enterprise applications in real-time environments for many of the world’s leading companies. For more information, please visit www.datasynapse.com.

Alison Minaglia

aminaglia@datasynapse.com

(917)902-3404

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